22. December 2008 by Ivan F. Alvarez.

So I have this really “clever” contact system which I use to reel in my unwieldy database of close to 5,000 contacts.  Now, I have spent years  (since 1992) building a contact database using Act! for Windows then, because I can, I switch to Mac which is 99% better except that I can’t use Act! in the Mac environment.  After using a few contact databases, I settle on Daylite.  It has some great features and is powerful enough for my needs but the synch feature, well,  sucks.  I need my stuff on my crackberry so I have to have a web of Exchange and Enterprise servers to get eveything in line…still does not work well.  Even tried a subset of contacts…still not very good.

So why am I talking about this under the heading of holiday crunch time?  Well, my clever system does email merges which lets me set up and send close to 600 emails in a fraction of the time and personally addressed to each contact (shh, don’t tell anyone).  Trouble is, the system screwed up and they are now all named Javier…Oh well, another thing it can’t do right.  Act! for Mac anyone?  C’mon, it almost rhymes!

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22. December 2008 by Ivan F. Alvarez.

First entry…So I have been venturing deeper and and deeper into the virtual world.  This quest is for both personal and professional purposes as I am on a mission to re-define how music gets nurtured, created, marketed and sold.  Overall, I hope to change how the money gets made and distributed.  Equity is key…

To that end, I present to you, my blog.  No idea who reads this crap or how I even tell people to read it but for thos who do find and follow, I hope that my missives are helpful, thought provoking and stimulate a smarter industry in some small way.

Ivan

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21. December 2008 by Ivan F. Alvarez.

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